🍵From Ignored to Adored: 15 Ways to Become Un-ignorable
And Wow Your Customers
Read time: 2 mins
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Have you ever been in a situation where you felt ignored by your customer?
We've all experienced it at least once, and it can be frustrating.
As a Customer Success pro, the last thing you want is for your customers to feel like they're not heard or valued.
That's why it's critical to give them so much value that you become un-ignorable.
That sounds great. But, how?
Let’s set the scene and lay down the basics.
Your customers will ignore you if:
You lack interest
You become too salesy
You give generic advice
You speak down to them
You ignore their feedback
You use aggressive language
You don't address their pain point
You are not focused on their needs
You use too much corporate jargon
You over-promise and underdeliver
You interrupt or talk over customers
You fail to follow up on commitments
You are defensive when they complain
You bombard customers with irrelevant messages
You make assumptions about what customers want or need
You use too much formal language that sounds like a robot.
Now, you know what makes customers ignore you.
So, to become un-ignorable, you must:
take action proactively
respond fast to their requests
listen and collect more feedback
host events and webinars full of value
share success stories and case studies
celebrate achievements and milestones
keep improving based on their feedback.
create communities and give a sense of belonging
personalize the way you communicate and interact
show empathy and understanding of their needs and concerns
And finally, the most important one:
Keep learning and developing your own skills to get ahead of what’s going on in the industry.
And that’s it.
Follow these 15 proven ways to become unignorable and wow your customers every step of the way.
Come on, you’ve got this! 🎯
I’ll speak to you again next week.
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Unlock the Secrets of Customer Success
10 powerful lessons from the book “Customer Success”:
The purpose of a business is to create a customer who creates customers.
In the customer success era, the new goal of businesses is to retain and expand their existing customers, not just acquire new ones.
Customer success isn't just about delivering great service.
It's about ensuring that your customers achieve their desired outcomes.
The best way to predict the future is…to invent it.
The best way to ensure customer success is to help customers create their desired futures.
Customer success is not just a department, it's a company-wide philosophy.
When you truly focus on your customers and their success, you create advocates for life.
In customer success, metrics matter.
But they are only meaningful if they reflect the outcomes that your customers care about.
The most successful customer success teams don't just react to customer problems. They proactively anticipate and solve them before they occur.
In the age of the customer, empathy is the new competitive advantage.
Customer success is not a destination, it's a journey. It requires continuous learning, improvement, and adaptation.
Master the Art of Persuasion
19 Takeaways from the Best-Seller Book “Influence” to Win Over Your Customers:
People are more likely to follow your request when they perceive you as an important figure.
Show your expertise on the topic and you'll be more persuasive.
Offer value or help first before asking anything.
When you do something nice for someone, they're more likely to return the favor.
People feel a sense of obligation to do what they said.
Use this to your advantage.
Encourage them to small commitments first, then go bigger.
Most people will want to do something if they see others doing it too.
Highlight the popularity of your request.
People are more likely to accept requests from those they like or find attractive.
Connect with the person and be likable before making a request.
This creates a sense of urgency and increases the perceived value of something.
Highlight the unique or limited nature of your request.
Use specific and practical language.
Be clear and concise in your requests.
It will make your requests more persuasive.
It's a principle that states people's perception of something can be influenced by the context.
Use contrasting examples to highlight the benefits of your request.
People are perceived as more persuasive when they have relevant experience.
Highlight your skills and expertise when making a request.
Using stories is a powerful tool for persuasion.
Make them relatable and engaging to illustrate the benefits of your request.
Building trust is critical.
Use active listening and empathy to increase your chances of getting what your want.
Never use negative language.
Always frame your request in a positive manner.
If a request lines up with a person's values or self-image, they're more likely to comply.
Show them how your request aligns with their beliefs or values.
Don't spray and pray.
Adapt your request to the specific needs or preferences of the person.
People love hearing their names.
Address them by name to increase the perceived importance of your request.
People will more likely accept your request when they perceive it as fair.
Be transparent in your requests.
This is powerful but it must be used carefully.
Use appropriate and relatable humor to increase likability and engagement.
Use time-sensitive language.
Create a deadline to increase the perceived importance of your request.
It's key to building more trust and credibility.
Be open about your intentions and goals.