The Customer Success Café Newsletter

The Customer Success Café Newsletter

Protect $ Revenue Now: The 30-Day Anti-Churn OS.

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The Customer Success Café
Oct 19, 2025
∙ Paid
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Today’s edition is for senior CSMs, CS leaders, and founders running $50k–$500k ARR B2B accounts where value is real but fragile.

So here’s a classic scenario:

Your champion is gone. Users are rotating. The new exec is ghosting you. And renewal is just 30 days away.

If you own renewals and revenue protection, keep reading.

If you only “do QBRs,” …skip it.


Why Accounts Churn After a Departure

  • Your sponsorship disappears, and the business case fades.

  • Company turnover resets adoption; you keep re-training over and over again.

  • End users are overloaded. They start doing extra work for someone else’s dashboard.

→ Your job: rebuild power, proof, and payoff. And you have to do it fast.

What “Good” Looks Like in 30 Days

  • 3 active threads at exec/finance/admin levels.

  • Mini-QBR done and documented.

  • 70% of target roles hit a simple usage floor.

  • Live value dashboard with $$ impact and auto-distribution.

  • Renewal story ready: “protected $X; brought $Y in by Q2.”


The 30-Day Stabilization Path (Quick Overview)

  • First 48 hours: map power, publish a one-page Value Review, open an exec path, turn on in-app safeties.

  • First 7 days: multi-thread three new contacts, ship a short “What’s In It For Me” campaign to end users, run a mini-QBR.

  • By day 30: reboot the success plan, set a role-based adoption floor, and circulate a value dashboard that you tie to revenue.

The job here is not doing “more enablement,” like anyone else, but operating with clarity under a deadline.

So here are the exact scripts, checklists, and templates that will help you walk it with full confidence.


Upgrade now to get the full operating system plus 2 downloads:

  • The 18-page Anti-Churn OS (PDF)

  • The CS Value Dashboard Kit (XLSX) that auto-builds your exec one-pager from usage data.

    → 15 minutes from download to exec-ready one-pager showing $X protected value.

This is the difference between hoping for renewals and protecting $ value on paper in 30 days.


→ Join hundreds of CS pros using these playbooks every week to lock renewals before risk shows up.

Real-world practical results, not theory BS.

  • “The CS Café is incredibly valuable! It gives a view on how and what to do next.” — Lara Barnes, SVP Customer Success

  • “The CS Café Newsletter is the ultimate resource for all things Customer Success. Always current and actionable.” — Kevin Herrholtz, VP Client Success, AddShoppers


🔐30-Day Anti-Churn Playbook (Templates, Scripts, Math)

48-Hour Save Sequence (Numbered, Copy-Ready):

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© 2025 Hakan Ozturk
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