The Alarming Shift: Is Customer Success Turning Into Sales?

Today, I’m exploring the growing trend of "salesiness" within customer success and what it means for you.

One thing is for sure: it’s getting alarming.

Not long ago, the main focus of Customer Success Management (CSM) was to take care of existing customer relationships.

The goal was to make sure customers had a smooth experience and were using the product in the most effective manner.

However, it's clear that customer success is changing.

Many people working in customer success are observing a major shift, moving the Customer Success role more towards a sales-oriented approach.

The Merging of CS and Sales

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