Top NPS Survey Tools 2025 | Compare Pricing & Features

Last Updated: May 7, 2025

Want to boost customer loyalty and drive growth?

The right NPS tool can help you collect valuable feedback and take action that impacts your bottom line.

What is NPS and Why Every Business Needs It

Net Promoter Score (NPS) is the simplest way to measure customer loyalty and predict growth.

It asks just one question:

"How likely are you to recommend our product/service to others?"

Customers answer on a 0-10 scale:

• Promoters (9-10): Your enthusiastic fans who bring new customers

• Passives (7-8): Satisfied but easily swayed by competitors

• Detractors (0-6): Unhappy customers who may damage your reputation

Your NPS = % Promoters - % Detractors

If you want to explore how to prevent churn effectively, my post on Customer Success Prevent Churn offers actionable tactics.

A good score in 2025 varies by industry:

• Financial Services: 44

• Healthcare: 58

• SaaS: 40

• Insurance: 80 (leading B2C industries)

• Tech Services: 61

For deeper insights on measuring customer retention and financial impact beyond NPS, see the Ultimate Guide to Success Metrics for Business and CS Leaders.

NPS Success Stories That Prove Its Value

• Pranamat: Converted 32% of promoters into affiliates, creating a sustainable growth engine

• Taylor & Hart: Doubled revenue by prioritizing improvements based on NPS feedback

• Amazon: Transformed detractors into promoters by focusing on specific pain points

• Apple: Generated $25 million in first-year sales by calling detractors within 24 hours

These companies turned feedback into measurable growth, showing NPS isn't just a number-it's a pathway to profit.

Top NPS Tools for Every Budget (2025)

Budget-Friendly Options (Under $100/month)

1. Zonka Feedback

   • Starting at: $79/month

   • Free trial: 7 days

   • Standout features: Omnichannel surveys, offline data collection, 30+ integrations

   • Best for: Small businesses needing versatile feedback channels

2. SurveySparrow

   • Starting at: $59/month

   • Free plan available

   • Standout features: Conversational surveys, custom branding, multilingual support

   • Best for: Companies wanting higher response rates through chat-like surveys

3. Trustmary

   • Starting at: $49/month

   • Free plan available

   • Standout features: Testimonial collection, social proof tools, NPS automation

   • Best for: Businesses wanting to leverage positive feedback as marketing material

Mid-Range Solutions ($100-250/month)

4. Retently

   • Starting at: $100/month (Basic), $299/month (Pro)

   • Free trial: 7 days

   • Standout features: Automated campaigns, response tagging, integration suite

   • Best for: Growing businesses needing automation and detailed analytics

5. Delighted

   • Starting at: $134/month

   • Free plan available

   • Standout features: One-click surveys, trend analysis, multiple channels (email, SMS, web)

   • Best for: Teams wanting simplicity without sacrificing depth

6. SurveySensum

   • Starting at: $199/month

   • Free version available

   • Standout features: AI-powered insights, text analysis, custom dashboards

   • Best for: Data-driven teams that need to analyze open-ended feedback

Premium Enterprise Solutions ($250+/month)

7. AskNicely

   • Contact for pricing (typically $300+/month)

   • Standout features: Real-time dashboards, frontline coaching tools, industry benchmarking

   • Best for: Service businesses focusing on employee-driven experience improvement

8. CustomerGauge

   • Starting at: $399/month

   • Standout features: Revenue impact analysis, B2B account management, ROI tracking

   • Best for: B2B companies measuring financial impact of customer experience

9. Qualtrics XM

   • Starting at: $500+/month

   • Standout features: Enterprise-grade security, AI text analysis, comprehensive program management

   • Best for: Large enterprises needing powerful customization and analytics

How to Choose the Right NPS Tool

Set clear NPS goals aligned with your customer success plan.

To learn how to align your NPS goals with overall customer success strategies, check out my detailed guide on creating a Master Customer Success Plan.

Match your needs to the right solution:

For Startups ($0-5k monthly revenue)

Focus on Trustmary or SurveySparrow for affordable options with essential features and free plans.

For Growing Businesses ($5k-50k monthly revenue)

Zonka Feedback or Retently offer the automation and integration capabilities you need without overwhelming complexity.

For Established Companies ($50k+ monthly revenue)

Consider Delighted or SurveySensum for their balance of usability and advanced analytics.

For Enterprise ($250k+ monthly revenue)

AskNicely, CustomerGauge, or Qualtrics XM provide the comprehensive capabilities required for complex organizations.

5 Quick Steps to NPS Success

1. Start small: Run a pilot program with a segment of your customers

2. Close the loop: Respond to all detractor feedback within 24-48 hours (this alone generated $25M for Apple)

   For practical tips on responding to detractor feedback and closing the loop, see Customer Success Engagement: Expert Insights.

3. Share insights: Make NPS data accessible to teams who can act on it

   To understand how to scale your customer success team efficiently while leveraging feedback like NPS, read the Scaling Customer Success Ultimate Guide.

4. Measure impact: Track improvements in retention and referrals

5. Visualize trends: Use dashboards with trend lines and word clouds to spot patterns quickly

Ready to Boost Your Customer Experience?

Choosing the right NPS tool gives you the insights needed to improve customer loyalty and drive growth.

Start with the option that matches your budget and needs, then focus on acting on the feedback-that's where the real value of NPS comes from.