Why Private Cloud Momentum Matters Right Now
More companies are rebuilding their cloud strategy. They want cloud speed — but with predictable cost, performance, and control.
That’s why VMware Cloud Foundation (VCF) adoption is exploding, and why Broadcom’s new Partner Value Pyramid is shaping how companies deliver real value across the customer journey. (Source: Broadcom)
The Shift Toward Outcome-Led Value Delivery
Partners are moving from simple product sales to long-term, lifecycle-driven engagement. This shift impacts how vendors, partners, and customer success teams collaborate.
It resets how modernization occurs, how adoption grows, and how trust is built — very similar to the evolution I unpack in my guide on strategic customer partnerships, where customers are willing to pay for it.
The Framework Customer Success Leaders Can’t Ignore
Broadcom’s Partner Value Pyramid shows what high-impact engagement looks like: understanding the customer environment, aligning strategies, guiding adoption, designing operating models, and even helping customers bring workloads back from public cloud when it makes sense.
Most teams will stop at knowing these five levels.
Premium readers go a step further — they learn how to turn this into a repeatable CS growth engine.
If the free section gives you the big picture, the premium section gives you the playbook I use with CS leaders and teams.
If you’re serious about leading strategic accounts — not just “managing” them — this is where it starts.
🔐How Customer Success Teams Can Turn Broadcom’s Partner Framework Into A Practical Growth Engine
Below is the detailed breakdown of how CS leaders can apply each level of the Partner Value Pyramid to increase adoption, expand revenue, and earn a permanent seat at the table.