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9 Easy Steps To Write Emails That Convert
You know that personalization is key in all your communications.
And so it is with your emails.
It’s more than just using the recipient's name.
But about showing that you understand their needs.
So, instead of generic openers like: “Hi, your products are awesome!”, start with one of the top 3 pain points they need to solve.
2. The Subject Line
Your subject line is the 1st thing prospects and customers see after your name.
So, write the subject line in a way that piques curiosity, builds urgency, or offers an immediate solution.
Here's a before-and-after example:
Before (weak): "Join us at …"
After (exciting): "Secure Your Spot Today | Join Industry Leaders Like … for a Virtual Roundtable”
3. The Body
Use proven techniques to draft your mail.
The one I use often is PAS: problem, agitate, solution.
Say what the painful issue is.
Insist on it and the consequences of not taking action.
Then position your solution.
“(Problem) As a healthcare professional, you know how important it is to adapt to different regulations. (Agitate) Yet, 30% of companies still fail to do so and expose themselves to severe sanctions. Moreover, it’s damaging their brand reputation. (Solution) Here’s how you can solve it …”
4. Handling Objections
There will be objections to your proposal.
So you’d better know what they are and have your answers ready to remove them.
Share a real example of how an objection was turned into an opportunity:
"I understand you might be concerned about the time it would take to implement. Let me share how we did it for one of our customers, reducing onboarding from 3 months to just 3 weeks..."
5. Call to Action (CTA)
Your CTA should be crystal clear and easy enough to take action on the spot.
Weak: "If you're interested, let me know."
Strong: "Click here to download your free guide now.”
6. Measure And Improve
Segmentation and Targeting
If you write to everyone, you’ll end up reaching no one.
Segment your list of prospects or customers based on industry, pain points, or job roles.
And rewrite your emails based on this segmentation.
Use ChatGPT to brainstorm and edit to fit your voice.
Adapt for Best Results
Use tools like MailChimp or SalesHandy to track open rates, click-through rates, and responses.
Run A/B tests for different subject lines, CTAs, and the formats you used.
A small change in your subject line can boost your response rates by 50%.
7. Avoid Rookie Mistakes
Too much automation or generic messages will ruin your reputation.
Instead, be genuine and connect with your prospect or customer.
Write as you would (almost) speak.
Generic, Weak: "I can help you achieve your goals."
Authentic: "Just read your article about… I am impressed by (give a few examples showing you understood well). What about … ? Here’s how"
Always be following up.
This is in reference to the Sales technique ABC: Always Be Closing.
Learn more with Brian Tracy’s 24 techniques for closing like a pro.
Day 1: Initial Email
Day 5: Value-Added Follow-Up (Share a relevant industry report)
Day 10: Social Proof Follow-Up (Highlight a testimonial)
Day 15: Direct Ask for a Meeting
9. Next Steps
Write your next cold email with these tips in mind and watch your response rates skyrocket!
Remember: you’re only one cold email away from whatever you want.
P.S. And if you want to take your cold email skills to the next level, you can check out my book on Amazon.
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