Big Move: Criteo Hires An Operator Who Blends Data, Ads, And Outcomes
Criteo named Amazon veteran Edouard Dinichert as Chief Customer Officer, effective December 1, 2025.
He will lead global sales and operations for Performance Media with a clear focus on growth, commercial excellence, and client results. (Source: Criteo)
Why This Matters To Customer Success Leaders
This hire says two things. First, sales and CS must run on one playbook. Second, proof beats promises.
Dinichert’s background across Amazon Advertising and TripleLift points to tighter handoffs, faster value, and clearer ROI for clients.
If handoffs still create churn in your org, you’ll find a step-by-step field list and runbook inside the Sales-to-CS Handover Playbook from The CS Café, which shows how to stop misses and set measurable outcomes from day one by following the guidance in Fix Your Sales-to-CS Handoffs: Cut Churn 33%.
To turn business reviews into growth engines, model your deck on The Ultimate QBR frameworks, as I explained in QBR Frameworks: Turn Updates Into Strategic Growth, so every slide leads to a clear ask.
If you want to bring AI into everyday CS work without the fluff, steal the practical moves in AI Is Rewriting Customer Success—Here’s Your Plan and use them to automate insight prep and value proof.
And when things go sideways, keep trust high by applying the 3-step method in Handle Any Escalation Like A Boardroom-Level CS Leader.
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