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🍵5 Must-Read Books to Become A People Magnet

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🍵5 Must-Read Books to Become A People Magnet

Hakan Ozturk ⚡
May 21, 2023
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🍵5 Must-Read Books to Become A People Magnet

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Read time: 1 min 30 secs

Big thanks to my sponsor Taplio for helping me deliver this edition to you for free.


Emotional Intelligence is critical to Customer Success.

Here are 5 books anyone in the field must read to become a people magnet and drive outstanding results.

Let’s go!

1/ How to Win Friends and Influence People, by Dale Carnegie

Key Lessons:

  • Remember people’s names.

  • Always be kind and understanding.

  • Inspire positive change. Praise others in public.

  • Encourage cooperation and collaboration. Not conflicts.

  • Cultivate genuine relationships. Show a sincere interest in others.

2/ Never Split the Difference, by Chris Voss

Key Lessons:

  • Prepare your best alternative options in advance.

  • Building empathy is key: use it to connect and influence others.

  • Be prepared for extremes. Navigate tough situations with self-confidence.

  • Let your counterpart make the first offer to gain a better understanding of their position.

  • Use open-ended questions to gather critical information and uncover hidden interests.

3/ Atlas of the Heart, by Brené Brown

Key Lessons:

  • Embrace vulnerability.

  • Be genuine. Show up as your true self to build trust.

  • Recognize the power of empathy in customer relationships.

  • Develop a culture of belonging for customers and colleagues.

  • Cultivate courage. Be resilient so you can navigate challenging situations.

4/ Hug Your Haters, by Jay Baer

Key Lessons:

  • Be transparent and take ownership.

  • Be proactive so you can resolve customer issues before they escalate.

  • Engage with customers across different channels to address specific concerns.

  • Listen to customer feedback. Both positive and negative. It’s a massive opportunity for growth.

  • Respond fast and be empathetic to customer complaints. It’s your chance to turn detractors into advocates.

5/ The Power of Moments, by Chip Heath and Dan Heath

Key Lessons:

  • Use the power of storytelling to connect on an emotional level.

    See a previous edition for more about it:

    -

    🍵5 Dead-Simple Steps To Tell A Great Story That Makes Your Customers Take Action

    🍵5 Dead-Simple Steps To Tell A Great Story That Makes Your Customers Take Action

    Hakan Ozturk ⚡
    ·
    November 4, 2022
    Read full story

  • Transform challenging situations into opportunities.

  • Personalize interactions. Go beyond expectations to exceed customer needs.

  • Focus on building memorable experiences for a lasting impact on customers.

  • Identify key moments to drive positive emotions and go deep in relationships.


And that’s it.

Those are 5 books that have helped me a lot in my customer success journey.

And I hope you'll find them helpful too.

Read them, apply the lessons, and become a people magnet!

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