5 Simple Ways To Keep Your Customers Focused During Product Demos
It’s always a challenge.
You’re running a product demo and at some point, you feel like you’ve lost your customer’s attention.
Here are 5 strategies and proven techniques that will help you deliver more compelling demos that resonate with your audience:
1. Encourage Interaction
Invite customers to share their screens and guide them through the features they are interested in.
It’s also an opportunity for them to explore the product themselves.
A win-win.
2. Adapt the Demo
Customize your demo to address the very specific needs, pain points, and use cases of your customers.
Talk about the must-haves, not the nice-to-haves at first.
Focus on what matters most to them.
That will make the presentation more relevant and impactful right from the beginning.
3. Make It Interactive
Include moments where customers are required to engage actively during the session.
Make them participate and feel they are part of the solution.
4. Use Humor and Analogies
It’s a powerful technique but can be tricky as well.
Adding a touch of humor, sharing anecdotes, and using some analogies will make your demo more engaging and memorable.
It will build empathy and help you connect with your audience.
Just beware, do not exaggerate.
5. Show Value
The best way to capture their attention and interest.
Show them how your product will improve their lives or solve their most pressing issues.
Use the Eisenhower Decision Matrix to focus on the most important and most urgent:
Highlight the direct benefits they will experience using your products or services.
Additional Tips for Running Engaging Demos:
Build Rapport
Connect with your audience on a personal, relatable level. It will create a more receptive ambiance for your demo.
Ask Questions
Encourage the dialogue. Ask questions to involve your customers.
Use More Visuals
Make it very visual with powerful images or videos.
Limit the text to the most powerful takeaways.
Use storytelling techniques to make your key points memorable.
Keep it Simple
Do not overwhelm your customers with too much information.
Just focus on the key features that align with their needs.
Best Practices for Audience Engagement:
90% of your success is in the preparation.
Maintain visibility and eye contact.
Start on time to respect everyone’s schedule.
Send multiple reminders before the meeting to ensure attendance.
And That’s It
The best demos are focused on the customer, not you.
It’s about building relationships, demonstrating value, and leaving a lasting impression so that you and your solutions become un-ig-no-rable 💥🚀
Need a hand? Let me know—I'm here to help.
-Hakan.
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