The Customer Success Café Newsletter

The Customer Success Café Newsletter

Share this post

The Customer Success Café Newsletter
The Customer Success Café Newsletter
Stop Reporting, Start Leading (The 8-Week Method)

Stop Reporting, Start Leading (The 8-Week Method)

Hakan @ The CS Café Newsletter's avatar
Hakan @ The CS Café Newsletter
Jun 20, 2025
∙ Paid
1

Share this post

The Customer Success Café Newsletter
The Customer Success Café Newsletter
Stop Reporting, Start Leading (The 8-Week Method)
Share

Michelle was stuck. After three years as a Customer Success Manager, she was still sending the same boring reports every month.

"Churn is at 4.2%. Satisfaction scores are good. We did 67 onboarding calls."

Her boss barely looked at them. Leadership never asked for her input. She felt invisible.

Then she changed one thing about how she presented her work.

Within 8 weeks, the CEO was asking her to join board meetings. Her salary jumped from $85K to $115K in six months.

What did she change?

She stopped telling executives what happened. She started showing them what matters next.


The Problem with Basic Reporting

Most customer success professionals still make my client Michelle’s old mistake.

They fill their reports with numbers that sound important but don't drive decisions:

  • "We had 95% customer satisfaction this month"

  • "Churn rate was 5% in Q2"

  • "We completed 87 onboarding calls"

These numbers tell executives what has already happened.

But executives don't have time for history lessons. They need insights that help them make better decisions about the future.

Most CS pros haven't learned how to translate their work into executive language. Check this out if you're still struggling with traditional CS reporting approaches that get overlooked

"I used to send reports that nobody read. Now, executives forward my updates to the board." - Jen M., Director of Customer Success at a $50M SaaS company

The 3 Elements That Get You Invited to Strategy Meetings

1. Impact

Show how your work affects the bottom line.

Instead of "We reduced churn by 2%," say "We saved $240K in annual revenue by reducing churn from 7% to 5%."

Learning how to transform your SaaS metrics into revenue impact statements is crucial for getting executive attention.

2. Trends

Point out patterns before they become problems.

"Enterprise customers who don't use Feature X within 30 days are 3x more likely to churn" gives executives something they can act on.

3. What's Next

Present your roadmap with clear next steps.

"Based on current trends, here's our plan to increase expansion revenue by 15% next quarter" shows you're thinking like a business leader.

When you master executive engagement tactics that actually work, you'll find yourself included in strategic conversations rather than just operational updates.

"This approach got me invited to executive meetings within 2 months. I finally felt respected as a strategic partner." - Marcus T., Senior CSM


Don't Stay Stuck Like 88% of CS Professionals

The truth is that only 12% of customer success pros know how to structure executive reports correctly. The other 88% keep sending updates that get ignored.

Which group do you want to be in?

Here’s What You’re Missing

You know WHAT executives want to see now.

  • But HOW do you actually write these insights?

  • What exact words should you use?

  • Which numbers matter most for your industry?

The CS professionals earning $120K+ don't just know these ideas. They know exactly how to execute them. They have the templates, the scripts, the proven formulas.

Many of them have used proven strategies for director-level promotions that go far beyond basic reporting improvements.

The Cost Of Waiting

Don't spend another quarter being overlooked.

Every month you wait is another month watching others get promoted while you stay stuck reporting basic metrics.

What You'll Get in Today's Premium Section:

  • The exact 5-slide template I use with my clients (saves 3+ hours per report)

  • Word-for-word scripts for presenting each insight type

  • Industry-specific metric guidelines for SaaS, healthcare, and fintech

  • 3 real executive report examples that got CS managers promoted

  • The "Executive Language Decoder" - how to translate CS metrics into business language that gets attention

  • The complete 8-week implementation roadmap - step-by-step plan to transform your reports and get invited to executive meetings

"This framework changed everything. I went from being ignored to being invited to strategy meetings. My career finally took off." - David K., VP Customer Success

This is the same framework that's helped many of my 4,300+ newsletter subscribers land $120K-$200K+ CS roles.

The question isn't whether this works.

The question is: How long will you wait to get the recognition you deserve?


🔐 The Executive-Ready Report Framework

Here's the step-by-step process to transform your reports from data dumps into decision-driving insights:

…

"The CS Café Newsletter is the ultimate resource for all things Customer Success. Always current and actionable."—Kevin Herrholtz, VP of Client Success, AddShoppers

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Hakan Ozturk
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share