Quick Take: Nota named Allison Burkholder as VP of Customer Success. (Source: EIN PressWire)
Nota builds assistive AI for media teams. This hire says one thing: adoption and outcomes will decide who wins.
What’s New
Nota is growing fast and needs a strong Customer Success (CS) engine to help customers get value from AI—faster.
Allison will scale the CS org, tighten onboarding, and turn usage into results people can show their board.
Why It Matters
Adoption beats access.
Buying AI tools is easy. Using them well is hard. A great CS team makes first value fast. For a deeper look at onboarding that actually works, read Why Most Onboarding Fails Before It Even Starts (see the simple system in my remote onboarding guide).
Proof beats promises.
Executives fund outcomes, not features. CS links customer goals to product use and revenue. If you’re building this muscle, grab the CS Ops Transformation Guide to move from reactive to proactive (use the CS Ops playbook).
AI + humans.
Nota frames AI as a force multiplier for human storytellers. CS should do the same: automate the routine, coach the moments that matter. Start with my AI in CS primer (read the AI implementation guide).
Signal For Media & SaaS
Vendors are investing in CS early, not as an afterthought.
The real work is change management: training, governance, and measurement.
CS is now revenue architecture. If you need a lean start, build your first system with the Budget‑Friendly CS Playbook and our Templates hub.
Want the step‑by‑step guide to run this inside your team? The next section gives the 30‑60‑90 plan, dashboards, health score math, email scripts, and templates.
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🔐A Complete Customer Success Playbook You Can Ship In 30 Days
This is the field guide I’d run in Allison’s seat—or yours—at an AI vendor serving media teams. Keep it simple. Make it measurable. Ship weekly.