How To Stop Winning Deals You Can’t Keep
With AI, your buyers come prepared more than ever before. Sales teams assume that means deals should be easier.
But they’re wrong.
The real shift is not buyer knowledge. It’s buyer skepticism.
Most prospects don’t doubt your product, but whether your version of success will survive reality.
That doubt shows up later:
Slower onboarding
Defensive QBRs
Stalled expansion
“This isn’t what we expected” renewals
And the root cause is rarely sales skill or Customer Success effort.
It’s a proof gap between what Sales promises and what Customer Success can actually deliver. And it’s destroying revenue across enterprise, SMB, PLG, and sales-led motions in different but equally costly ways.
Most teams treat this as a people problem, but it’s a proof system problem.
Inside premium, I break down how the gap shows up in your specific motion, the Proof Card framework that fixes it, and a 14-day rollout to align Sales + CS around one compelling story your buyers believe.
This is how premium members position themselves as revenue partners, not support staff.
You also get the Proof Card Builder (downloadable Excel template) that turns any customer win into repeatable, defensible proof.
No theory. Just execution.
“Hakan’s newsletter provides tactical examples and resources that can be adopted, rather than just listing buzzwords.”
— Carissa Jaji, Senior Director Client Success, Ontheside
“The CS Café Newsletter is the ultimate resource for all things Customer Success. Always current and actionable.”
— Kevin Herrholtz, VP Client Success, AddShoppers