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Best Courses to Boost Your Career in Customer Success

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The CS Café Newsletter
May 12, 2024
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In Customer Success, continuous learning is fundamental.

As customer expectations shift, technologies advance, and business models transform, staying ahead of the curve is key to success.

Continuous learning helps customer success professionals adapt to new challenges, implement innovative strategies, and deliver exceptional value to both customers and their organizations.

As you invest in your education, you're not only developing your skills but also positioning yourself as a leader in this dynamic field.

Companies that put their customers first are the ones that succeed.

For that, you and your teams have to keep learning and stay ahead of what's going on in the industry.

So here are the best courses from Coursera, Skillshare, LinkedIn Learning, and YouTube that will help you master customer success and experience like a pro:

Coursera: A Goldmine of Customer Success Know-How

Customer Relationship Management

Explore strategies for managing customer relationships, including customer segmentation and loyalty programs.

Voice of the Customer (VoC): Enhancing Experiences

Learn how to put VoC strategies into action to improve customer experiences and boost satisfaction.

Customer Analytics: From Data to Insights

Discover how to analyze customer data to uncover key insights and optimize your service strategies.

Customer Success Manager’s Key Skills

  • Storytelling and influencing

  • Creative Thinking

Leading People and Teams Specialization

Offered by the University of Michigan, this specialization includes modules on leadership and management skills that are key for CSMs

Creative Thinking: Techniques and Tools for Success

Introduction to CRM with HubSpot

A guided project that introduces CRM concepts using HubSpot, focusing on managing customer relationships.

Sales and CRM Overview

This course provides an overview of sales and CRM.

Salesforce Sales Operations Professional Certificate

While broader in scope, this certificate includes significant content related to customer success, particularly in leveraging CRM tools to enhance customer satisfaction and retention.

Reports, Dashboards, and Customer Success in Salesforce

Part of the Salesforce Sales Operations Professional Certificate, this course teaches how to use Salesforce tools to support the role of a CSM.

Branding and Customer Experience

Explore the relationship between branding and customer experience, and how to leverage this connection to boost customer loyalty.


Enjoying the read? Subscribe to The Customer Success Café Newsletter for exclusive insights and recommendations every week.


Skillshare: Practical Skills for Customer Success Pros

Skillshare offers hands-on, project-based learning approaches.

Here are some of the best options:

Making the Most of User Feedback: Spot Trends & Take Action with NPS | Learn with Typeform

This course focuses on using Net Promoter Score to analyze user feedback and improve customer success strategies.

Customer Service Masterclass: Turn Buyers Into Raving Fans

Learn how to deliver exceptional customer experiences and turn casual buyers into loyal fans.

Survey for Success: Growing Your Business with Customer Insights

Learn how to use surveys to gather customer insights to improve your business strategies.

Customer Experience Classes Online

Explore different classes that explore new techniques and topics in customer experience.

LinkedIn Learning: Top Courses for Customer Success

Customer Success Management Fundamentals

This comprehensive course provides an excellent introduction to customer success management, covering essential concepts, principles, and best practices. It's ideal for those new to the field or looking to refresh their knowledge.

  • Duration: 58 minutes

  • Level: Beginner

Business Fundamentals for Customer Success Managers

This course focuses on essential business knowledge that Customer Success Managers need to excel in their roles. You'll learn about value creation, profit calculation, and strategic formulation.

  • Duration: Varies

  • Level: Intermediate

Customer Experience: Journey Mapping

Learn how to create effective customer journey maps to identify pain points and opportunities in the customer experience. This skill is crucial for optimizing the customer lifecycle.

This skill is key for optimizing the customer lifecycle.

  • Duration: Varies

  • Level: Intermediate

Sales: Customer Success

Explore how customer success integrates with various business models and differs from traditional customer support.

This course bridges the gap between sales and customer success.

  • Duration: Varies

  • Level: Intermediate

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YouTube Videos: Courses for Customer Success

Mastering the art of Customer Success management with LinkedIn's Erika Tabacniks

This video provides insights from a LinkedIn Customer Success Manager, covering topics such as AI in customer engagement, personalized messaging, and building a learning culture within CS teams.

  • Duration: 28 minutes

  • Key Takeaways: AI in customer success, personalized communication strategies, team support, and mental health in CS

Expanded AI Courses Section

Given the growing importance of AI in customer success, here are some additional courses to consider:

Introduction to Artificial Intelligence (AI)

This Coursera course covers core AI concepts, including deep learning, machine learning, and neural networks, with a focus on generative AI models.

  • Duration: 4 weeks

  • Level: Beginner

  • Key Takeaways: AI basics, generative AI, AI applications and use cases, ethical considerations in AI

Artificial Intelligence Essentials

This course from the University of Pennsylvania explores AI through philosophical and science fiction lenses, covering AI algorithms and rational agents.

  • Duration: 4 weeks

  • Level: Intermediate

  • Key Takeaways: AI philosophy, rational agents, search algorithms, Python programming for AI

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Key Skills to Focus On

As you review these resources, pay particular attention to:

  • Driving user onboarding and product adoption

  • Building and maintaining customer relationships

  • Measuring and analyzing customer success KPIs

  • Developing strategies for customer retention and expansion

  • Understanding the customer journey and creating journey maps

  • Leveraging data and AI for personalized customer experiences

While these resources are valuable, the most important thing is to approach your new role with enthusiasm and a willingness to learn.

Every organization has its unique approach to customer success.

So be prepared to adapt and grow on the job.

And That’s It

Investing in these courses is an investment in yourself and your career.

Combining online learning with hands-on experience will equip you to excel in your Customer Success role and drive value for both your organization and its customers.

Did any of these courses catch your eye? Or maybe you've taken one and want to share your experience?

Drop a comment below or just hit reply.

-Hakan.

P.S. I'll add more courses as I discover them along the way.

Find it helpful? Share it now and help spread the word. Thank you!

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By The CS Café Newsletter · Launched 3 years ago
Access proven frameworks and ready-to-use tools to land $120k-$200k+ roles, protect revenue, and drive boardroom-level impact—trusted by 4,100+ CS professionals.
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