7 Top SaaS Metrics And KPIs You Should Know

1. NRR: Net Revenue Retention

Calculates the percentage of recurring revenue from your existing customers over time.

It gives you a great picture of growth and revenue flow based on your MRR (monthly recurring revenue):

Example:

• Starting MRR = $50k

• Expansion MRR = $10k

• Churned MRR = $5k

=> NRR = (50 + 10 - 5)/50 = 110% => growth

⚡If NRR < 100% => danger! you lo…