BetterPic Raises $2.5M to Scale AI Headshots – Why It Matters for Customer Success
Estonia is quickly becoming a hotbed for AI startups, and one company just made headlines. BetterPic, an AI-powered platform that turns everyday selfies into professional-quality headshots, has raised $2.5 million in seed funding to fuel its next stage of growth.
The round was led by MOC Capital and Shilling VC, with participation from several tech and fashion leaders.
What BetterPic Does
BetterPic solves a pain point every professional has faced: getting a great headshot.
Instead of booking an expensive photo shoot, users upload casual selfies and receive studio-quality 4K portraits in under an hour. The platform even lets you customize clothing, backgrounds, and tones.
With pricing starting at $35 for 20 headshots, BetterPic has already become a favorite among jobseekers and professionals who want affordable, high-quality images for LinkedIn, resumes, and portfolios.
But what makes this funding interesting isn’t just the tech. It’s how BetterPic has been profitable from day one — something rare in the startup world. CEO Ricardo Ghekiere highlighted that the new investment will help the company expand into B2B subscription offerings, including “Verified AI twins” for professional headshots and even fashion shoots.
Why This Matters for Customer Success
You might be asking: what does an AI headshot company have to do with customer success? More than you’d think.
First Impressions Drive Trust
Every CS leader knows how important credibility is. A polished LinkedIn profile picture isn’t just vanity — it’s a trust signal. For CSMs, account managers, and leaders, an authentic but professional presence can make or break a first call with an executive stakeholder. If you’ve ever wondered how to boost your profile’s impact, check out my guide on LinkedIn optimization for CS professionals.AI is Rewriting the Professional Experience
Just like BetterPic is changing how professionals brand themselves, AI is reshaping how customers experience value. The principle is the same: faster, cheaper, higher quality at scale. I’ve written before about how AI is transforming customer success into a strategic asset — and this is another example of that shift.B2B Expansion = Recurring Success Models
BetterPic’s pivot toward B2B subscriptions is another lesson. They’re not just chasing one-time buyers — they’re designing recurring revenue streams. That’s exactly the mindset we need in CS: shift from one-off touchpoints to continuous value delivery. If you’re exploring this at your company, my CSM churn rescue playbook dives into how to create lasting customer relationships.
How You Can Benefit
For yourself or your team: Strong headshots = stronger executive presence. If your CSMs don’t have consistent, professional profiles, this is an easy fix.
For your company: Watch how startups like BetterPic package their B2B offerings. The move from consumer product to enterprise subscription is a playbook every CS leader can learn from.
For your career: Remember that your online presence is part of your customer success toolkit. A crisp headshot might be the smallest investment you make, but it signals professionalism before you ever get to speak.
💡 My takeaway:
BetterPic isn’t just about AI photography. It’s about the bigger shift we’re all living through — where AI sets new standards of quality, speed, and personalization. In customer success, the leaders who adapt those same principles will be the ones driving boardroom-level impact. If you want to explore more, read my piece on how AI tools are reshaping CS productivity.
And if you’re thinking longer term about your career, my breakdown of AI customer success jobs paying $120K+ shows how these new tools are creating real opportunities in the market. Plus, don’t miss the ultimate guide for customer success managers if you want to sharpen your skills and stay ahead.