The Customer Success Café Newsletter

The Customer Success Café Newsletter

NEWS

Cerebri AI Names VP Of Customer Success — What It Means & How To Act

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The Customer Success Café
Oct 01, 2025
∙ Paid
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Quick Take: Cerebri AI hired Shawnda Witterstaetter as VP of Customer Success to lead global accounts using Cerebri AIQ to control and optimize T&E (travel and entertainment) spend. (Source: EIN Presswire)

What Happened

Cerebri AI added a seasoned leader with deep travel and procurement roots. Shawnda has led complex travel programs and consulting work.

She joins the executive team to scale outcomes for large brands using Cerebri AIQ.

Why It Matters For Customer Success

  • Value over usage. CS is being judged on savings, compliance, and contract leverage, not just feature clicks.

  • Data quality is core. T&E data lives across card, TMC, and expense tools. CS must make that data clean and usable.

  • Closer to Finance and Procurement. Expect CS to sit in savings reviews and vendor talks.

What You Can Do Right Now

  • Add a T&E block to your Success Plan: leakage %, card rebate loss, preferred‑rate compliance, refund cycle time.

  • Set three shared KPIs with Finance and Procurement. Keep them simple and measured weekly.

  • Share one proof point in every QBR: “$X saved from rate compliance,” “$Y in rebates recovered.”

Looking to put structure around this? Our free Customer Success Plan Template has a ready section for Finance Signals—use it to start today (see Customer Success Plan Template).

If your team is growing, save our playbook on roles, rituals, and metrics in Scaling Customer Success: The Ultimate Guide.

For handling billing issues that hurt renewals, read Kill Billing Friction, Protect Renewals. To add AI to CS with care, start with Why AI Matters in CS (But Only 14% Are Ready).


Want the step‑by‑step action plan to turn T&E data into verified savings in 90 days?

Unlock the full playbook, templates, alerts, and QBR pack below.

🔐The 90‑Day Value Plan (Copy‑Ready)

Goal: Verified savings, cleaner data, stronger contracts, without hurting traveler experience.

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