How To Run Presentations That Will Glue Customers To Your Message
Running presentations is a key component of customer success.
You have two options:
deliver a stellar and engaging experience to build trust and credibility.
or ruin the opportunity with boring slides and content your customers won’t remember.
The choice is clear.
And yet most people fail to captivate their audience’s attention.
The reason is they don’t speak to the most representative person in the room.
They try targeting everyone instead, which ends up addressing no one.
So, here’s how you should structure your presentation to glue your customers and get their full attention in 3 simple but powerful slides:
Run your presentation as if you were telling a story
Set the scene on your first slide.
Give your audience a glimpse of the conclusion.
But do not give full details till the end.
Keep the tension high.
Add research, data, or social proof to your arguments in support of your story.
A big title for each transition of your story.
Now, let’s see what it looks like in practice for each slide with examples👇
# Slide 1: set the scene
Here are the 3 must-have components to add to your first slide:
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