LinkSquares Names Kellie Snyder as Chief Customer Officer: What It Means for Customer Success
Big news in the customer success world this week: LinkSquares has appointed Kellie Snyder as its new Chief Customer Officer (CCO).
For those who don’t know LinkSquares, they’re a fast-growing leader in AI-powered Contract Lifecycle Management (CLM). They’ve landed on the Inc. 5000 list for five years straight and continue to scale rapidly.
Now, with Snyder at the helm of customer success, the company is doubling down on what really fuels growth: customer value, retention, and long-term relationships.
Who is Kellie Snyder?
Snyder isn’t new to scaling world-class customer organizations. Her background includes leadership roles at Adobe, CA Technologies, Lithium (Khoros), and more recently Deputy and Onapsis. Across her career, she’s been responsible for large global teams in services, renewals, education, and support.
Her track record is clear: she builds teams that protect and grow revenue through customer experience. If you’re looking to understand what sets top CS executives apart, you might find our piece on Customer Success Leadership Strategies helpful.
Why This Move Matters
Appointing a seasoned CCO is not just about adding another executive title. It signals a strategic bet on customer success as a growth engine.
Here’s why this is important:
CS at the center of AI adoption – As CLM tools become more AI-driven, the gap between technology and business outcomes must be bridged by strong customer teams. Our AI Customer Success Guide shows how leading companies are already doing this.
Retention > Acquisition – Recognition from G2 (98% support rating) shows that LinkSquares is winning through customer experience. Snyder’s role will only deepen that edge. If you want to protect your own revenue base, start with this Churn Analysis & Retention Guide.
Proof of CS maturity – Bringing in a global CCO shows the company sees customer success not as a support function but as a board-level driver. For more examples of how CS influences growth, see our Revenue Strategy Playbook.
Takeaways for CS Leaders
So why should you care about this news?
Here are a few lessons CS professionals can take from this move:
Executive buy-in matters. When a company makes CS a C-suite role, it raises the voice of the customer to the boardroom. If your org doesn’t have that yet, it’s worth pushing for.
Scaling CS takes process and discipline. Snyder is known for building the “people, process, and technology” foundations. For a tactical starting point, check out our Customer Success Plan Template.
AI won’t replace customer success. LinkSquares is leading with AI in CLM, but they still doubled down on a human leader to drive adoption, expansion, and renewals. That’s a powerful reminder that CS is where tech becomes value. If you want a head start, read our guide on AI-Powered Customer Success.
And That’s It
The appointment of Kellie Snyder as CCO at LinkSquares is another sign that customer success is no longer a back-office function — it’s a growth driver.
For CS professionals, this is proof that the skills we sharpen today — aligning customer outcomes with business value, driving retention, and building scalable processes — are exactly the ones shaping the future of SaaS.