Quick take: Almoh Media, the B2B demand gen and ABM firm, appointed Bee Swope as Vice President of Customer Success.
Bee has partnered with the company since 2023 and now steps in full-time to lead retention, service quality, and global account growth across North America, EMEA, and APAC.
What this move really says
Almoh Media isn’t just adding a leader. They’re formalizing Customer Success as a growth engine.
Bringing in a proven operator who scaled a prior business from $250K to $34M sends a clear message: expansion happens when CS is built for outcomes, not touchpoints. Expect tighter handoffs between delivery and CS, more measurable value narratives in QBRs, and stronger multi-region orchestration.
If you’re mapping your own CS strategy, my Best Customer Success Platforms 2025 guide can help you pick tooling that supports global execution and clean value reporting, from health to renewals to expansion.
Why it matters for Customer Success leaders
Revenue proof beats activity: Bee’s focus on “measurable outcomes” puts QBR storytelling front and center. If your CS deck still leans on generic health scores, level it up with the KPI set in 7 Essential SaaS Metrics & KPIs so every slide ties adoption to NRR.
Global programs need one playbook: Aligning delivery teams across regions demands shared playbooks, SLAs, and definitions of “value realized.” Start with the few numbers finance cares about and standardize them across geos.
Compliance and trust as moat: In ABM and lead gen, GDPR/CCPA discipline is table stakes. CS can own the “proof of process” in renewals—what changed, what was verified, what risks were removed.
What you can do next (copy this playbook)
1) Rebuild your QBR around business outcomes.
Open with 3 lines:
Outcome delivered (e.g., pipeline created, CAC lowered, cycle time reduced)
Evidence (events, cohorts, campaign lift)
Next bet (what we’ll scale next quarter)
For a clean template and calculators that translate improvements into NRR, use the CS Calculators hub.
2) Wire “money friction” into your CS plan.
Billing noise kills renewals in services businesses too—missed POs, credit delays, unclear scope. Borrow the tactics from [Kill Billing Friction, Protect Renewals] to shorten dispute cycles and keep CFOs calm before renewal.
3) Upgrade your stack for scale.
If your team spans time zones, you need automation, alerting, and a shared source of truth. Compare options in [Best Customer Success Platforms 2025] and map each feature to your operating model (onboarding, cadence, renewals).
4) Make advocacy a habit, not a campaign.
Turn wins into reviews, referrals, and repeat use. The practical prompts in TRIFFT Loyalty—What CS leaders should do next show how to build tiny programs that move NRR without new headcount.
5) Standardize global handoffs.
Define one page per region: who does what at kickoff, adoption, risk, and renewal. Keep it living, not a PDF. Your future self (and Bee’s team) will thank you.
What this means for your career
Moves like this raise the bar on CS leadership expectations: operating rigor, simple dashboards, and a finance-ready story. If you want a fast upgrade, align your next 60 days to:
(a) ship an outcome-first QBR,
(b) close two sources of money friction,
(c) launch one always-on advocacy loop.
Stay ahead with The CS Café
I cover leadership moves like this every week—and translate them into simple playbooks you can ship on Monday.
—Hakan | Founder, The Customer Success Café Newsletter