TRIFFT Loyalty raises €550k — What CS leaders should do next
Quick take: TRIFFT raised €550k to build an AI-powered loyalty platform for mid-market brands. The pitch is simple: move beyond “points for spend” and reward the behaviors that prove real loyalty—referrals, reviews, and repeat visits.
That shift matters for Customer Success because it turns engagement signals into revenue outcomes you can show in QBRs.
Funding snapshot
Round: €550k pre-Seed led by Lighthouse Ventures, with BD Partners, Gi21 Capital, and Koopeo.
What they’re building: A SaaS loyalty platform that launches fast, plugs into tools like Shopify and Klaviyo, and prices on active participants (not list size).
Why it’s different: It emphasizes behavioral loyalty (referrals, reviews, frequency) over generic points programs, with AI to auto-generate program ideas by sector and goal.
Why this matters for Customer Success
Most CS teams track usage and tickets. Few track advocacy behaviors that predict renewal and expansion. A platform like TRIFFT pushes you to measure actions that actually move NRR:
Referrals → sourced pipeline
Public reviews → trust and faster sales cycles
Repeat visits/engagement → stickiness and higher ARPU
If you want to connect these signals to CFO-ready outcomes, I break down the math in Net Revenue Retention Guide—use it to translate advocacy metrics into NRR lifts your execs will care about.
What CS leaders should do in the next 30–60 days
1) Make “advocacy” a first-class metric
Add a small Advocacy Block to each Success Plan: referrals sent, reviews published, and champions identified—then tie each to an owner and a date. If you need a clean structure, adapt my Customer Success Plan Template. thecscafe sitemap 8 Aou…
2) Launch a micro-program you can ship this week
Pick one behavior and ship a tiny program:
2-click review flow after each successful milestone
Referral nudge at QBR with a ready script and one-pager
Return-visit incentive for users who lapse 30+ days
For simple, repeatable outreach that turns happy users into meetings and revenue, steal the steps from How CS Teams Generate Sales Demos Weekly. thecscafe sitemap 8 Aou…
3) Report it like a CFO
Show a single slide with:
Advocacy actions (referrals, reviews, repeat use)
Resulting pipeline/expansion and expected NRR effect
Next 60-day plan
For a board-friendly narrative arc, mirror the examples in Strategic QBR Frameworks (Gong, Snowflake).
Metrics to add to your dashboard
Active advocates / 100 accounts
Referrals per champion per quarter
Public reviews per 100 active users
Repeat-engagement rate (30/60/90 days)
Advocacy-sourced pipeline and NRR impact
If you need quick math for “what does +X advocates do to NRR?”, plug numbers into the tools in CS Calculators.
Extend it with feedback loops
Emotional loyalty dies if feedback is hard to give. Pair your program with a clean VoC setup and measure sentiment before and after campaigns. My current picks and setup steps are in Best NPS Survey Tools.
Implementation notes (keep it simple)
Start tiny. One behavior, one segment, 30 days.
Use your stack. If procurement isn’t ready for a new platform, emulate the flows with your CRM and comms tools; the hand-off patterns are in AI + CRM Integration for CS. thecscafe sitemap 8 Aou…
Tell the story. Translate actions into dollars and renewal odds. The reporting structure is in CS Reporting: Guides, Templates, Frameworks.
Copy-and-paste kickoff note (Email/Slack)
Subject: 60-day advocacy pilot to lift NRR
Body:
I’d like to run a 60-day pilot to drive customer advocacy in our top accounts.
Goals:
1 review and 1 referral per active champion
+25% repeat-engagement rate in target users
Tie outcomes to NRR in QBR with a simple dashboard
If aligned, I’ll share a one-pager and program calendar by Friday.
The takeaway
Loyalty isn’t just points and discounts anymore; it’s advocacy you can measure. If TRIFFT and others push the market toward behavioral loyalty, CS should lead the change—because we already own the relationships, the moments of value, and the executive story.
—Hakan, Founder, The Customer Success Café Weekly Newsletter