LinkedIn Adds Customer Success Function: Game-Changer for CS Pros
LinkedIn Adds Customer Success Function: Game-Changer for CS Pros
[Last updated: Aug 17, 2024]
Exciting news for Customer Success professionals!
LinkedIn has finally added a "Customer Success and Support" function to their search engine, addressing a long-standing need in the CS community.
The Evolution of Customer Success
Customer Success has come a long way since its inception in 1996.
Salesforce popularized the function in 2005 with its "Customers For Life" department, and it has since become a vital component of the subscription economy.
Today, CS teams are found across various industries, including Manufacturing, Healthcare, and Hospitality.
According to a recent study by Deloitte, 62% of companies view customer experience delivered by the Customer Success teams as a competitive differentiator. This underscores the growing importance of CS across sectors. (Source: SMB Guide)
Impact on the CS Community
With over 180,000 Customer Success profiles on LinkedIn and CSM being one of the fastest-growing jobs globally, this update will significantly boost the visibility of CS professionals.
The new search function allows for more targeted searches, making it easier to identify and connect with CS experts.
Nick Mehta, CEO of Gainsight, commented on this development:
"LinkedIn's addition of a Customer Success function to their search is a testament to the growing importance of CS in the business world. This will undoubtedly help companies find the right talent and professionals to advance their careers." (Source: SuccessCoaching)
How to Use the New Search Function
To test the new feature, try this simple query:
Relationships: 2nd Degree Connections
Industry: Computer Software
Function: Customer Success and Support
The results include a range of CS-related roles, from Customer Success Operations Manager to Customer Success Directors.
Future Improvements
While the current function groups Customer Success with Support, it's a significant step forward.
As the CS function continues to grow, we can expect further refinements to make searches even more specific.
A recent report by SaaS Capital found that companies with a dedicated Customer Success function have a 10% higher net retention rate compared to those without. (Source: Akita App)
This statistic highlights the potential for growth in the CS field.
Key Takeaways
LinkedIn now includes a "Customer Success and Support" search function
This update enhances visibility for CS professionals
The CS role has evolved significantly since 1996
Over 180,000 CS profiles exist on LinkedIn
Future improvements are likely as the CS function grows
This update marks a milestone for the Customer Success community, providing greater recognition and easier networking opportunities.
As we continue to evolve in this dynamic field, tools like this will play a crucial role in shaping the future of Customer Success.
For those looking to leverage this new feature in their career, check out my guides on how to become a Customer Success Manager and mastering the CSM role.
As Donna Weber, Customer Success expert and author, puts it:
"The addition of a Customer Success function on LinkedIn's search is not just a feature update; it's a recognition of CS as a critical business function. This will help elevate the profession and connect the right talent with the right opportunities." (Source: Custify)
-Hakan.