Supabase jumped to a $5B valuation—while turning down million-dollar enterprise deals (Source: TechCrunch).
The bet is simple: protect product focus, win the developer long tail, and grow healthier revenue.
For Customer Success leaders, the lesson is focus. Saying “no” to bad-fit accounts preserves margin, roadmap, and NRR.
If your week keeps slipping into legacy “specials,” use a quick risk view like the CS Traffic-Light Dashboard to spot problem segments fast.
I’ve tracked this shift since Supabase’s Series E lessons for CS—and the pattern holds: when you stop serving bad-fit segments, renewals and expansion go up.
If you want the math, skim the Net Revenue Retention guide before the deep dive.
What would it look like to copy the smart parts of Supabase’s playbook—without the hype?
Below is the premium breakdown: segmentation rules, renewal cadence, scripts, comp design, and an operating rhythm you can ship this quarter.