Customers Don't Care About Your Tech Stack
They Just Want Solutions to Their Problems
You sometimes get too focused on the smallest details of your products.
The new features, the powerful tech, the complicated words.
But the truth is customers don't care about any of that.
What they care about is how you're going to solve their problems and headaches.
That's it.
Too many companies make the mistake of bragging about product specs.
They use confusing words instead of explaining how their product will make the customer's life better.
Or worst, acronyms, that nobody understands instead of giving a clear reason to buy.
For example, here are some of the most common Phrases You Should Avoid at work. And some more here.
At the end of the day, customers aren't paying for features.
They're paying for solutions to their problems and roadblocks.
They want to know, in plain language, how your product will help them reach their goals and make things easier.
That's why your customers’ success depends on understanding their core problems and frustrations.
What's holding them back?
What are the inefficiencies driving them crazy?
Once you get that, you can show them how your product fixes it.
To avoid common pitfalls, it's important to understand these Customer Success Myths, Truths, and Insights.
Share Real-Life Success Stories
Don't get stuck in technical terms.
Highlight real-life examples of how you've helped your other customers in similar situations.
Share authentic stories of how you've improved people's lives and businesses.
For inspiration, read my interview with Shirley Chapman, Head Of Customer Success at Forrester, and her practical tips.
A golden rule is to cut off the jargon when talking to customers.
Use direct statements about the value you'll deliver.
Don't tell them about your powerful cloud architecture for example.
Tell them how your solution will help their operations and save money, first.
The technical capabilities only matter if they help you provide more context.
But again, those should be in support of your main message, not the hero of your story.
For more tips on better communication, see How to Master Storytelling.
And That’s It
Customers don't just buy products.
They buy solutions that make their lives better.
So, make your messaging laser-focused on their problems.
Show how you'll guide them to an easier reality so they keep coming back.
Remove the fancy words.
Focus on their top three issues in priority, and solve them.
As simple as that.
And simple is beautiful, isn’t it?
Have an awesome weekend ahead!
-Hakan.
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