Vendor Inclusion & Platform Partnerships
Get In Front Of CS Buyers: Guides, Reviews, Comparisons
Last updated: Apr 3, 2026
Reach CS leaders actively shortlisting tools
CS leaders use The CS Café’s Buyer’s Guides and comparison content to shortlist tools before they contact a vendor.
Inclusion means your product appears in that research process, evaluated against real alternatives, with permanent placement that compounds over time as the content ranks and gets shared inside CS orgs.
This content ranks on Google, gets forwarded inside CS teams, and surfaces when practitioners are making stack decisions.
If you sell to CS and post-sales teams, this is where serious buyers compare options and build a shortlist.
Why Vendors Work With The CS Café
CS leaders researching tools want clear trade-offs, real implementation timelines, ROI benchmarks, and guidance by company size and motion. That’s what my guides and reviews deliver.
Vendors who appear here get evaluated in the context buyers trust, not alongside marketing claims.
Audience Overview
4,300+ CS and revenue professionals. Strong US presence with global reach. Typical roles: VP and Head of CS, Directors, CS Ops and RevOps, senior CSMs at B2B SaaS companies.
Decision intent
Readers land on this content while asking:
“Which platform should we move to this year?”
“Is it time to replace our current CS tool?”
“What works best for mid-market vs enterprise?”
These are mid-funnel buyers with active projects and real budget conversations in motion.
Two Partnership Paths
1. Editorial Inclusion Package
Evaluation and permanent inclusion in Buyer’s Guides and comparison content.
Investment: starting at $5,000. Typical range $5,000–$20,000 depending on evaluation depth. Pricing reflects permanent placement and ongoing visibility as guides are updated.
Best for vendors who want permanent placement in high-intent content that influences real purchasing decisions.
What you get:
300–500 word editorial evaluation after hands-on review
Permanent placement in relevant Buyer’s Guides and comparison content
Integration into comparison tables, recommendation sections, and use-case matrices
SEO backlink
Newsletter mention to 4,300+ CS and revenue professionals
LinkedIn announcement tagging your product
Ongoing visibility as content is updated over time
What I need from you:
Full product demo or controlled access
1–2 customer outcomes or ROI examples you can substantiate
Credibility signals: ratings, analyst notes, awards, customer logos
Product documentation and integration notes
Editorial integrity (non-negotiable)
I run an independent evaluation. You may fact-check technical accuracy. You do not control ranking, comparisons, or final wording. Not every vendor is accepted.
This is what protects reader trust, and why inclusion is worth paying for.
2. Newsletter Sponsorship
Fast visibility to a high-intent CS audience. Best for launches, feature drops, webinars, benchmark reports, and hiring initiatives.
You get placement inside a weekly issue, conversion-focused copy written for CS leaders, and archive visibility that extends reach beyond the send date.
Which Option Fits You
Choose Editorial Inclusion if you want permanent placement in content that ranks, an independent evaluation against real alternatives buyers consider, and mid-funnel credibility that compounds over time.
Choose Sponsorship if you want short-term demand for a specific campaign, quick targeted awareness, or want to test positioning and offers with a high-intent audience.
How To Apply
Email hakan@thecscafe.com with subject line: Vendor Partnership – [Company Name]
Include your company, what you sell, who you sell to, and whether you want editorial inclusion, sponsorship, or both. I’ll reply with next steps if there’s a fit.
About Hakan
I’m the founder of The CS Café, a weekly newsletter for CS leaders who own renewals, churn risk, and NRR outcomes.
My Buyer’s Guides and tool evaluations influence real purchasing decisions across the CS ecosystem. That’s why vendors partner with The CS Café, and why I keep the bar high.