Vendor Inclusion & Evaluation at The CS Café
Vendor Inclusion & Platform Partnerships at The CS Café
Reach 4,300+ Customer Success Leaders Who Are Actively Evaluating Tools
The CS Café publishes detailed Buyer’s Guides, tool reviews, and comparison pieces for Customer Success teams.
These articles rank on Google, get shared inside CS orgs, and influence real purchasing decisions for SaaS companies.
If you are building a Customer Success Platform or a product used by CS and post-sales teams, this is where serious buyers compare options and plan their next move.
This page explains how vendors can request editorial evaluation, inclusion in guides or reviews, and newsletter sponsorships.
Why Vendors Work With The CS Café
When CS leaders research tools, they are not looking for generic marketing claims. They want:
Clear comparisons
Real implementation timelines
ROI benchmarks
Strengths and trade-offs
Guidance by company size and use case
That is what my guides and reviews focus on.
Audience Overview
4,300+ CS leaders, practitioners, and executives
Readers in 47 US states and 93 countries
Strong US market presence, with around 70 percent of readership
Typical roles: VP CS, Head of CS, CS Directors, CSMs, RevOps
Decision Intent
Readers land on this content while asking questions like:
“Which CSP should we move to this year?”
“Is it time to replace our current CS tool?”
“What platforms work best for mid-market SaaS?”
“How does Gainsight compare to Vitally, Planhat, SmartKarrot, Custify, and others?”
These are mid-funnel buyers with real projects.
Two Partnership Paths
1. Editorial Inclusion Package
Premium evaluation and placement in Buyer’s Guides, tool reviews, and comparison content
Investment: Starting at 5,000 USD
Typical range: 5,000–20,000 USD, depending on the depth of evaluation.
This is for vendors who want to appear in:
High-intent Buyer’s Guides (for example, “Best Customer Success Platforms 2025”)
Detailed platform reviews
Comparison pieces and recommendation sections
✔ What You Receive
300–500 word editorial evaluation after hands-on review
Permanent placement in the relevant guide or review
Integration into:
Comparison tables
Recommendation sections
Company-size or use-case matrices
Backlink to your site for SEO benefit
Newsletter mention to 4,300+ CS professionals
LinkedIn announcement with your product tagged
Ongoing visibility as those articles are updated over time
✔ What I Need From You
To evaluate your product properly:
A full product demo or controlled access
At least one customer story or ROI outcome I can reference
Public credibility signals (for example, G2 rating, analyst recognition, awards)
Product and feature documentation
✔ Editorial Integrity
This part is non-negotiable.
I run an independent evaluation
You may fact-check technical accuracy
You do not control ranking, comparisons, or final wording
Not every vendor is accepted
This protects the trust of my 4,300+ CS readers and keeps your inclusion worth paying for.
2. Newsletter Sponsorship
Promote your product to 4,300+ CS professionals
I offer several sponsorship formats for the newsletter, including short sponsor blocks and larger feature placements.
These are best for:
Launch announcements
Webinars and summits
Reports and whitepapers
New feature drops
Hiring or community initiatives
You receive:
Placement in a weekly issue of The CS Café
Conversion-focused copy written for CS leaders
Exposure to a focused, engaged CS audience
To see all sponsorship options, formats, and pricing:
👉 View full sponsorship options
🧩 Which Option Fits You
Choose Editorial Inclusion Package if:
You want permanent placement in top-performing platform content
You want to appear alongside tools like Gainsight, Vitally, Planhat, SmartKarrot, Custify, Hook, and others
You want your product framed clearly by company size, use case, AI depth, or integration profile
You are investing in mid-funnel credibility and discovery, not just impressions
Choose Newsletter Sponsorship if:
You want to promote an event, report, launch, or major update
You want quick, targeted visibility
You are testing positioning or offers with CS leaders
Trust Markers
These signals help vendors and buyers evaluate this opportunity.
1. Third-party validation
My Buyer’s Guides and tool reviews are read and shared by:
CS leaders at B2B SaaS companies
RevOps and revenue teams
Customer executives at larger enterprises
VC-backed startups assessing their CS stack
2. Past sponsor results
Average sponsor outcomes within 30 days:
150+ qualified clicks
45+ direct inquiries
25+ demo requests
These results come from the same audience your product targets.
3. Public credibility
My evaluations are trusted because:
I have more than 15 years across CS and B2B SaaS
I publish weekly systems used by CS teams to drive NRR and retention
My platform content ranks for key CSP and CS tooling searches
Thousands of CS readers return every week
How to Apply
If you are interested in Editorial Inclusion or a potential content partnership, send an email to hakan@thecscafe.com
Subject: Vendor Partnership – [Your Company Name]
In your message, please include:
Your company name and website
What your product does for CS teams
Your main ICP (SaaS or non-SaaS, SMB, mid-market, or enterprise)
One or two key differentiators
Any public proof (G2 rating, analyst mention, awards)
Whether you are interested in:
Editorial inclusion
Sponsorship
Both
Your budget range and rough timeline
I will review fit with my audience and reply with the next steps if there is a strong match.
About Hakan
I am the founder of The Customer Success Café, a weekly newsletter built for CS professionals who care about NRR, churn reduction, and serious career growth.
I have spent more than 15 years in Customer Success, SaaS, and revenue roles.
My Buyer’s Guides, platform reviews, and tool breakdowns influence real purchase decisions across the CS ecosystem. That is why vendors partner with The CS Café, and why I keep the bar high.