Vendor Inclusion & Platform Partnerships
Get In Front Of CS Buyers: Guides, Reviews, Comparisons
Last updated: January 2026
Reach CS leaders actively shortlisting tools
The CS Café publishes Buyer’s Guides, tool reviews, and comparison pieces used by Customer Success leaders who own renewals, NRR, and exec reporting.
This content ranks on Google, gets forwarded inside CS orgs, and shows up when teams are making stack decisions.
If you sell to CS and post-sales teams, this is where serious buyers compare options and build a shortlist.
Why Vendors Work With The CS Café
When CS leaders research tools, they don’t want marketing claims. They want:
Clear comparisons and trade-offs
Real implementation timelines
ROI benchmarks and use cases
Guidance by company size, motion, and integrations
That’s what my guides and reviews focus on.
Audience Overview
4,300+ CS and revenue pros
Strong US presence with global reach
Typical roles: VP/Head of CS, Directors, CS Ops/RevOps, senior CSMs
Decision intent (mid-funnel buyers)
Readers land here while asking questions like:
“Which platform should we move to this year?”
“Is it time to replace our current CS tool?”
“What works best for mid-market vs enterprise?”
These are mid-funnel buyers with active projects.
Two Partnership Paths
1. Editorial Inclusion Package
Evaluation + permanent inclusion in Buyer’s Guides and comparisons
Investment: starting at $5,000
Typical range: $5,000–$20,000 depending on evaluation depth. Pricing reflects permanent placement and ongoing visibility as guides are updated.
Best for vendors who want:
Permanent placement in high-intent Buyer’s Guides
Detailed platform review pages
Inclusion in comparison tables and recommendation sections
What you receive
300–500 word editorial evaluation after hands-on review
Placement in relevant guides and comparison content
Integration into:
Comparison tables
Recommendation sections
Use-case and company-size matrices
Backlink for SEO
Newsletter mention to 4,300+ CS and revenue pros
LinkedIn announcement tagging your product
Ongoing visibility as content is updated over time
What I need from you
Full product demo or controlled access
1–2 customer outcomes/ROI examples you can substantiate
Credibility signals (ratings, analyst notes, awards, customer logos)
Product documentation and integration notes
Editorial integrity (non-negotiable)
I run an independent evaluation
You may fact-check technical accuracy
You do not control ranking, comparisons, or final wording
Not every vendor is accepted
This is what protects reader trust, and why inclusion is worth paying for.
2. Newsletter Sponsorship
Fast visibility to a high-intent CS audience
Best for:
Launches and feature drops
Webinars and summits
Reports and benchmark content
Hiring and community initiatives
You receive:
Placement inside a weekly issue
Conversion-focused copy written for CS leaders
Archive visibility
Which Option Fits You
Choose Editorial Inclusion if:
You want permanent placement in platform content that ranks
You want to be evaluated against real alternatives buyers consider
You care about mid-funnel credibility, not just impressions
Choose Sponsorship if:
You want short-term demand for a specific campaign
You’re testing positioning and offers
You want quick targeted traffic and awareness
Trust Markers
15+ years across CS, SaaS, and revenue roles
Weekly audience built around renewals, NRR, and exec narratives
Platform content ranks for CS tooling searches and gets shared internally
Typical sponsor performance (varies by offer and landing page):
150+ qualified clicks
45+ direct inquiries
25+ demo requests
If you’re looking for guaranteed rankings or message control, this will not be a fit.
How To Apply
Email: hakan@thecscafe.com
Subject: Vendor Partnership – [Company Name]
Include:
Company + website
What you sell and to whom (ICP)
1–2 differentiators
Proof (ratings, analyst notes, awards, outcomes)
What you want: Editorial inclusion, sponsorship, or both
Budget range + timeline
If there’s a fit, I’ll reply with next steps.
About Hakan
I’m the founder of The CS Café, a weekly newsletter for CS leaders who own renewals, churn risk, and NRR outcomes.
My Buyer’s Guides and tool evaluations influence real purchasing decisions across the CS ecosystem. That’s why vendors partner with The CS Café and why I keep the bar high.